WALTHAM, Mass., Nov. 3, 2009 -- Oco, Inc., a leading Software-as-a-Service (SaaS  ) provider of business intelligence (BI) and analytics solutions, announced today the Oco Customer & Sales Management Analytics solution, an innovative business analytics solution that provides companies with a 360-degree view of their customers. Oco's comprehensive solution provides powerful, next-generation analytics capabilities that move beyond the basic reporting capabilities found in individual systems such as customer relationship management (CRM ) solutions.
The Oco Customer & Sales Management Analytics solution's 360-degree view of the customer incorporates business data from multiple systems: actual revenue and cost from an ERP system, forecast pipeline revenue from a CRM application, internal services metrics from various operational sources, and external customer satisfaction scores from a third-party provider. These various data sources are integrated into a single data warehouse to provide a comprehensive view of the customer, delivered through interactive dashboards and drillable reports.
"In my experience, 30-40% of a given company's business is unprofitable," said Jonathan Byrnes, senior lecturer at the Massachusetts Institute of Technology (MIT) and a leading authority on customer profitability. "Identifying which customers are profitable and which are not, the factors that are causing profitability problems and how to fix them, can drive significant results. Oco's Customer & Sales Management Analytics solution provides an insightful view into the behavior and history of customers to help drive decisions that can improve profitability."
The Oco Customer & Sales Management Analytics solution integrates financial, operational and customer satisfaction data into a single database. The solution offers tools to visualize and interact with the data, including interactive scorecards, what-if dashboards, multi-dimensional reports, and ad hoc analysis tools. It helps companies address three key questions:
1. Which customers to focus on and what to sell them?
2. How to improve the sales team's performance?
3. How to improve customer satisfaction and performance?
To answer these questions, Oco has worked with leading authorities on customer profitability to develop eight best-practice analytics, which form the basis of the Customer & Sales Management Analytics solution. These analytics include Customer Experience Map, At-Risk Revenue, Customer-Product Profitability Analysis, and Customer-Product Growth Matrix.
"Companies are increasingly focused on growing their way out of the current recession," said Anil Chitkara, senior vice president of market development, Oco, Inc. "They need to convert their vast amounts of data into insightful analytics to understand which customers offer opportunities for growth, which are the least profitable, and where the sales team should be spending its time. Since our solutions are up and running within a matter of weeks, companies can take actions immediately to impact their bottom line within 90 days." (continued...)
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