Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Business Briefing Mobile Industry News Small Business Tech Trends More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Tech Trends
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Microsoft, Finding Success, To Add More Retail Stores
Microsoft, Finding Success, To Add More Retail Stores

By Jennifer LeClaire
December 26, 2012 2:27PM

Bookmark and Share
Microsoft has plenty of customer resonance through Xbox, Surface and its software, said retail analytics executive Greg Petro. New Microsoft stores may be a challenge to Best Buy, especially if Microsoft can offer the type of experience Apple does. "Microsoft has always been the brand. But you see great brands opening retail stores now," Petro said.
 



They may not be as crowded as the Apple store, but Microsoft is reporting its company retail stores are finding success with customers. So much so, in fact, that Microsoft is following up a "momentous year" with plans to open new stores in 2013.

In the face of skeptics, Microsoft opened 51 new full-line and specialty stores during the last year. And not just in the U.S., either. Microsoft opened stores in the Canadian cities of Edmonton, Burnaby, Vancouver and Toronto in just the last year.

"We know our customers' shopping needs greatly differ, whether it's a teen who wants the hottest video game or a parent who wants to ensure their family is safe online," said Jonathan Adashek, general manager of communications and strategy for the Sales and Marketing Services Group at Microsoft.

Six New Stores Planned

Adashek wrote in a Microsoft blog post that store associates work hard to personalize every customer's experience in making recommendations, and helping with PC setups and other services, so customers can walk out the door with a product that's ready to run. This is a similar strategy to the Apple store, and it appears to be paying off for Microsoft.

Microsoft plans to open six new retail store locations in early 2013: The Shops at La Cantera, San Antonio, Texas; Dadeland Mall, Miami, Fla.; Beachwood Place, Beachwood, Ohio; Westfield San Francisco Centre, San Francisco; City Creek Center, Salt Lake City; St. Louis Galleria, St. Louis.

Microsoft is also extending a majority of its specialty store locations into the New Year and even transitioning some of those specialty stores into permanent, full-line stores based on their popularity with consumers.

Should Best Buy Be Worried?

Greg Petro, CEO of retail analytics provider First Insight, said when a brand like Microsoft has strength and influence with consumers, it makes sense for the company to control the entire value chain and the customer experience in the store.

"That's just what Apple did. Apple had a great brand and a lot of resonance with the customer base so they took that brand and brought it all the way to the consumer through the in-store channel," Petro told us. "They were selling previously through other channels and continue to do it to some degree through Walmart and Target and Best Buy."

Petro said Microsoft has plenty of customer resonance through Xbox, Surface and its software products. As he sees it, that may be a challenge to the likes of Best Buy, especially if Microsoft can offer the type of experience Apple does at the store level.

"Microsoft has always been the brand. But you see great brands opening retail stores now," Petro said. "There are a lot of interesting pieces to what I would call the high-tech and software world coming to the consumer and shortening the distance between the consumer and the brand experience."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Tech Trends
1.   Poll: A Mix of Feelings on Future Tech
2.   'Like' Cheerios, Give Up Right To Sue
3.   Google Earnings, Sales Disappoint
4.   Review: Windows Embraces the Past
5.   Intel Reports Lower 1Q Net Income


advertisement
A $200 'Micro' 3D Printer Earns Big
Kickstarter-funded, it could help biz.
Average Rating:
Poll: A Mix of Feelings on Future Tech
Pew finds a third are pessimistic.
Average Rating:
'Like' Cheerios, Give Up Right To Sue
General Mills policy forces arbitration.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Tech Trends | Business Intelligence | Sales & Marketing | Innovation
E-Commerce | CIO Issues | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.