Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Business Briefing Mobile Industry News Small Business Business Intelligence More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Business Briefing / Power Shift Seen in Online News
DDoS Protection Powered By Verisign
'Massive Power Shift' Seen as Intermediaries Control Online News Flow
'Massive Power Shift' Seen as Intermediaries Control Online News Flow
By Adam Dickter / NewsFactor Business Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
19
2012


The New York Times, Time Magazine and Fox News are still important -- but not as important as Google, Facebook and Twitter.

Those "technology intermediaries" are gaining unprecedented control of how the public consumes news, according to this year's State of New Media Report from the Pew Research Center for Excellence in Journalism.

More News On-the-Go

The study found that more people than ever picked up mobile devices in 2011. Four in 10 now own a smartphone and 1 in 5 own a tablet.

That new ability to consume news on-the-go has led to greater engagement with traditional media agencies like newspapers and TV networks, "strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in 10 who get news on smartphones or tablets, for instance, get news on conventional computers as well," said report authors Amy Mitchell and Tom Rosenstiel.

But in order to maintain their connection with users of major technology platforms like Facebook, Apple's iPhone and iPad or Android phones, media companies must continually invest in optimizing their content. The biggest challenge, though, is monetizing their digital content.

Last year five technology companies grabbed up 68 percent of all online advertising and about half of all display ad revenue, and Facebook in particular is believed to be on the verge of controlling 20 percent of online advertising by 2015.

Technology analyst Rob Enderle sees a dark side in this online growth.

"The big hidden problem is the selective control of information," he said. "While we have been concerned in the past about [monopolies by] massive news organizations like Rupert Murdoch's News Corp. that could become the power behind the governments, increasingly tech companies like Google and Facebook are gaining this control."

Selective information or focus, he said, "could lead to media-controlled governments....Too much power can lead to serious abuses, and we certainly saw Murdoch's organization cross that line a number of times during the last decade."

The "passing of the baton" among media companies is a "massive power shift" that someday could affect the lives of ordinary people more than who the president is, Enderle said.

Print Revenue Dropping

The increasing shift to online news consumption has had potentially disastrous repercussions for traditional print media as they try to keep print advertising alive as cheaper Web advertising proliferates.

Online ads grew 23 percent from 2010 last year, while cable ads also saw a boost, 9 percent. But newspapers and magazines saw a 5.6 percent and 7.3 percent drop, respectively, according to industry figures collected by the Pew center. Local TV stations also saw hard times, with revenue down 6.7 percent.

The report estimates that newspapers, which suffered the most last year, saw a 4 percent drop in circulation for weekdays and a 1 percent drop for their Sunday editions in the six-month period ending Sept. 30. The study did find, however, that digital audiences are gaining.

Read more on: Facebook, Twitter, Google, News
Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN BUSINESS BRIEFING
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Russian Gang with Stolen IDs Hacks Hosting Company
In August, a Russian cyber gang obtained what researchers called “the largest cache of stolen data." Now, those hackers may be putting their ill-gotten gains to criminal use.
 
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 

Enterprise Hardware Spotlight
AMD's New FX Series CPU Breaks Processing Speed Record
The new FX-8370 processor from Advanced Micro Devices has set a record for silicon processor speed, the company announced. Overclocked, the eight-core chip was measured at 8722.78 MHz.
 
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 

Mobile Technology Spotlight
Rumor Mill Puts Mobile Wallet in iPhone 6
Apple is moving toward the mobile wallet world with its next iPhone. The tech giant has partnered with retailers, banks and major payment networks to make it happen, according to Bloomberg.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Business Intelligence | Innovation | E-Commerce | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.