Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Business Briefing Mobile Industry News Small Business Business Intelligence More Topics...
Personal Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Twitterverse Expands with New E-Mailing Option
Twitterverse Expands with New E-Mailing Option

By Adam Dickter
November 17, 2012 8:51AM

Bookmark and Share
"My belief is they hope to expand their user base," said analyst Rebecca Lieb of Twitter's move. "By allowing sharing via e-mail, users can share the value/interest in Twitter with non-members....The more ubiquitous tweets become, the more Twitter will be viewed as a necessary information channel by users -- and potential users."
 



If you want to promote your products or services, or simply share a good wisecrack, a political observation, an interesting link or awesome photo from Twitter -- reaching someone who isn't on Twitter -- you'll soon have an easy solution.

In its first big effort to expand the world of tweeting outside the Twitterverse, the "microblogging" social network giant is slowly rolling out the ability to share via e-mail.

Recruiting Free Marketers

In a Twitter blog post, Stefan Filip, an engineer on the Growth Team, notes that this is a cool way to share with people who aren't on Twitter "yet."

"You can email a Tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the details view of any Tweet," he writes. "Just click on the "More" icon next to the reply, retweet and favorite buttons in order to email a Tweet to anyone you know. You can add your own comment, and we'll send an email with your comment and the Tweet together. Just like that."

There was no information about how soon the feature would be available.

Twitter recently added sponsored tweets to generate revenue. But since its launch on July 15, 2006, it hasn't changed much from its original configuration, though applications like TweetDeck add functionality, such as the ability to add columns based on hashtags or tweet simultaneously from more than one account.

Facebook, on the other hand, seems to be in a constant state of flux, adding improved e-mail functionality, group settings, video chatting and constantly redesigning its basic format, including the controversial Timeline on user profiles.

With an estimated half-billion user accounts, about half of Facebook's total, Twitter appears to be having some growing pains, and the e-mail linkage is one way to recruit users as ambassadors.

An Aspiring 'Information Channel'

"My belief is they hope to expand their user base," said Rebecca Lieb, a digital advertising and social media expert at the Altimeter Group. "By allowing sharing via e-mail, users can share the value/interest in Twitter with non-members."

Lieb noted that Twitter already allows sharing, or "broadcasting" tweets to their Facebook accounts "and technologies such as Mass Relevance are putting tweets on TV screens and digital billboards. The more ubiquitous tweets become, the more Twitter will be viewed as a necessary information channel by users -- and potential users."

Technology consultant and commentator Jeff Kagan said Twitter was feeling the heat of competition at a time when people get bored easily.

"The Twitter of tomorrow will look nothing like the Twitter of yesterday," Kagan told us.

"All Twitter-like services must continue to innovate. They must stay relevant. The marketplace changes, so the services must change. The changes are not as important for older customers as it is for younger users. Twitter could remain as is, but if it does, it does not grow as quickly. It is at risk from newer competitors."
 

Tell Us What You Think
Comment:

Name:

Sim:

Posted: 2012-11-17 @ 11:25pm PT
Twitter will meet a wider audience with this email feature.

rod m:

Posted: 2012-11-17 @ 6:16pm PT
I'm sure that the twitmail will invite the recipient to join twitter and as such any email I recieve that looks like it is through twitter will be immediately deleted.

Doubtful:

Posted: 2012-11-17 @ 10:48am PT
Maybe this will help make twitter more relevant, maybe not. It's kind of a bloated app these days that just isn't what it used to be.

Ron G.:

Posted: 2012-11-17 @ 10:46am PT
I think this is a great idea. I use Twitter all the time, but so many people I know have still never tried it.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Personal Tech
1.   New App to Manage Time Better
2.   Virgin Mobile Offers Custom Plans
3.   OkCupid Experiments with Daters
4.   Verizon Throttling Data Speeds
5.   MixRadio To Spin Off from Microsoft


advertisement
OkCupid Experiments with Daters
Unethical without user consent?
Average Rating:
New App to Manage Time Better
Helping to organize your busy life.
Average Rating:
Protect Yourself from Identity Theft
Even if your data was compromised.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Business Intelligence | Innovation | E-Commerce | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.