Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Business Briefing Mobile Industry News Small Business Business Intelligence More Topics...
Business Briefing
Cisco UCS Invicta Series flash memory systems
Average Rating:
Rate this article:  
RIM Tries To Regroup Following Bad Quarter
RIM Tries To Regroup Following Bad Quarter

By Barry Levine
March 30, 2012 10:17AM

Bookmark and Share
As RIM continues to bleed revenue, market share and perception about RIM's long-term viability, it clearly is in a race to stay afloat until it can be rescued by RIM's next-generation BlackBerry 10 platform -- assuming that new OS lives up to expectations. But BlackBerry 10 devices are not expected to be out until later this year.
 



Research In Motion is in save-the-ship mode. On Thursday, following a terrible quarterly report, Chief Executive Thorsten Heins said the company would focus on enterprise markets, change several top executives, and even look into the possibility of selling parts of the mobile pioneer.

In the latest quarter, BlackBerry smartphones sales dropped 21 percent and revenue fell 19 percent. The coming line of new products, based on the next-generation BlackBerry 10 platform, is not expected to be released until later in 2012. As one part of its comeback plan, RIM's current focus on both consumers and its traditional enterprise customers is being revised, with the Canadian company returning to its business-market orientation.

Mobile Fusion

A key part of the return-to-enterprise strategy is an increased emphasis on the company's Mobile Fusion product, which enables an IT department to manage a fleet of RIM, Android or Apple mobile devices.

Jim Balsillie, who had been co-CEO until recently, will step down from his position on the board and is leaving RIM. David Yach is stepping down as CTO Software, and Jim Rowan is leaving as COO of Global Operations.

Other parts of the strategy to turn the flailing company around include the possibilities of licensing its coming BlackBerry 10 platform, selling off parts of the company, or selling some of its patents. On a call with analysts Thursday, Heins said that the possibility of selling the entire company was a last resort, but he indicated it has been brought up internally.

As RIM continues to bleed revenue, market share and perception about its long-term viability, it clearly is in a race to stay afloat until it can be rescued by the next-generation BlackBerry 10 platform -- assuming that new OS lives up to expectations. But BB 10 devices are not expected to be out until the latter part of this year, a long, long wait as Apple, Android and the Microsoft-Nokia alliance do their best to grab more market share.

'Much More Serious'

We asked Ross Rubin, executive director for connected intelligence at NPD Group, if RIM's new course of actions can turn the company around. He noted that "the tone that Heins is now using, his description of the state of the company, certainly seems much more serious than when he first assumed the CEO position" a few months ago.

Heins now clearly believes that the changes RIM needs, Rubin said, are much more "substantial" than the process-oriented changes he outlined when he took over.

As it struggles to stay afloat until BB 10 devices hopefully emerge as life-savers, Rubin pointed out that RIM still has a base of support in the enterprise market.

"Even though we've seen many gains from Android devices and the iPhone among businesses," he said, "a lot of those have come into companies through personal use."

Rubin pointed out that the BlackBerry "still works closely with enterprise systems," and it's conceivable that the company could "probably sustain itself for some time" with its current enterprise base, although it's not yet clear "at what scale."
 

Tell Us What You Think
Comment:

Name:





 Business Briefing
1.   T-Mobile Calls 'BS' on AT&T Promo
2.   Zillow Buys Trulia for $3.5 Billion
3.   China To Call Qualcomm a Monopoly
4.   Apple Faces Suit Over Work Breaks
5.   FDA OKs New Opioid Pain Reliever


advertisement
Backlash Stirs Against H-1B Visas
Debate over foreign workers continues.
Average Rating:
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Business Intelligence | Innovation | E-Commerce | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.