February 22, 2012 11:35AM News as reported by the company:
idomoo's Personalized Video Service Sets New Standard for Customer Communication -- idomoo automatically generates unique videos for each customer, with personalized messages and relevant offers that achieve high-impact customer engagement
RA'ANANA, Israel, February 22, 2012 -- idomoo Ltd. today announced its idomoo VaaS (Video as a Service) platform -- the first-to-market communication solution that combines the compelling power of video with personally relevant, individualized data to drive action throughout the customer lifecycle. idomoo's service delivers affordable engagement with any number of customers via personalized video. The result is higher conversion rates, higher average revenue per user and retention, and reduced call center costs.
In controlled tests, idomoo doubles the conversion rates versus traditional direct email. Large commercial customers in markets ranging from telecommunications, insurance, banking, health, entertainment, as well as loyalty clubs are already benefiting from idomoo's personalized video technology to communicate with millions of their customers. Companies with which idomoo is currently working include Generali, Porto Seguro, Harel Insurance, European triple-play provider UPC and others.
"Personal communication is a key success factor for any business, but speaking personally to each customer is simply not feasible. At the same time, written communication is often difficult for customers to understand. Combining the compelling impact of quality video with highly personalized messages enables companies to create a new and effective personal communication channel with their customers," said Danny Kalish, CTO and Co-Founder of idomoo. "From explaining a complex first bill, to extending an offer at the end of the contract period, idomoo helps companies engage and serve each customer personally, at every critical stage of the relationship."
"Video has become a necessary component for marketing and communications efforts that seek to effectively engage mass audiences. To increase this value proposition, a number of video service providers offer modular structures for video creation, including mobile support and branding," said Hyoun Park, Aberdeen Research Analyst, Collaboration and Integrated Communications. "The individualization of visual content is a key differentiator that my research associates with Best-in-Class efforts to make video more social. However, this personalization currently requires very manual and time-intensive labor investments. To accelerate this process, organizations should seek ways to automate the integration of existing enterprise data with video assets and gain the benefits associated with social video."
idomoo provides personalization beyond what any other customized video solutions have been able to deliver. Each video can include multiple pieces of individualized content drawn from standard CRM systems and databases hosting customer account information. A telecommunications carrier can send a video that not only displays the bill details, but also encourages the customer to switch to a better-suited plan based on the customer's personal usage. An example of a video with this personalized information may be viewed here.
"We know that pension statements can be difficult to understand. idomoo improved our communication with our customers through personalized videos that walk each customer through their pension statement in a clear and simple manner," said Eyal Efrat, Vice President, Systems and Business Information, Harel Insurance. "idomoo's personalized videos had twice the open rate of statements sent by email, and our self-service customer portal saw a 25% increase in customer sign-up. In a perfect world we'd be able to communicate personally with each of our customers. idomoo lets us come very close to that."
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