Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Business Briefing Mobile Industry News Small Business Tech Trends More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Press Releases
Real-time info services with Neustar
Average Rating:
Rate this article:  
idomoo Unveils Video Customer-Engagement Tool
idomoo Unveils Video Customer-Engagement Tool

 
February 22, 2012 11:35AM
idomoo's Personalized Video Service Sets New Standard for Customer Communication -- idomoo automatically generates unique videos for each customer, with personalized messages and relevant offers that achieve high-impact customer engagement
 



RA'ANANA, Israel, February 22, 2012 -- idomoo Ltd. today announced its idomoo VaaS (Video as a Service) platform -- the first-to-market communication solution that combines the compelling power of video with personally relevant, individualized data to drive action throughout the customer lifecycle. idomoo's service delivers affordable engagement with any number of customers via personalized video. The result is higher conversion rates, higher average revenue per user and retention, and reduced call center costs.

In controlled tests, idomoo doubles the conversion rates versus traditional direct email. Large commercial customers in markets ranging from telecommunications, insurance, banking, health, entertainment, as well as loyalty clubs are already benefiting from idomoo's personalized video technology to communicate with millions of their customers. Companies with which idomoo is currently working include Generali, Porto Seguro, Harel Insurance, European triple-play provider UPC and others.

"Personal communication is a key success factor for any business, but speaking personally to each customer is simply not feasible. At the same time, written communication is often difficult for customers to understand. Combining the compelling impact of quality video with highly personalized messages enables companies to create a new and effective personal communication channel with their customers," said Danny Kalish, CTO and Co-Founder of idomoo. "From explaining a complex first bill, to extending an offer at the end of the contract period, idomoo helps companies engage and serve each customer personally, at every critical stage of the relationship."

"Video has become a necessary component for marketing and communications efforts that seek to effectively engage mass audiences. To increase this value proposition, a number of video service providers offer modular structures for video creation, including mobile support and branding," said Hyoun Park, Aberdeen Research Analyst, Collaboration and Integrated Communications. "The individualization of visual content is a key differentiator that my research associates with Best-in-Class efforts to make video more social. However, this personalization currently requires very manual and time-intensive labor investments. To accelerate this process, organizations should seek ways to automate the integration of existing enterprise data with video assets and gain the benefits associated with social video."

idomoo provides personalization beyond what any other customized video solutions have been able to deliver. Each video can include multiple pieces of individualized content drawn from standard CRM systems and databases hosting customer account information. A telecommunications carrier can send a video that not only displays the bill details, but also encourages the customer to switch to a better-suited plan based on the customer's personal usage. An example of a video with this personalized information may be viewed here.

"We know that pension statements can be difficult to understand. idomoo improved our communication with our customers through personalized videos that walk each customer through their pension statement in a clear and simple manner," said Eyal Efrat, Vice President, Systems and Business Information, Harel Insurance. "idomoo's personalized videos had twice the open rate of statements sent by email, and our self-service customer portal saw a 25% increase in customer sign-up. In a perfect world we'd be able to communicate personally with each of our customers. idomoo lets us come very close to that."

About idomoo Ltd. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Tech Trends | Business Intelligence | Sales & Marketing | Innovation
E-Commerce | CIO Issues | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.