Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Business Briefing Mobile Industry News Small Business Tech Trends More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Industry News
Real-time info services with Neustar
Average Rating:
Rate this article:  
CEO Marissa Mayer Starts Yahoo
CEO Marissa Mayer Starts Yahoo's Makeover with E-Mail

By Barry Levine
December 11, 2012 2:20PM

Bookmark and Share
The new Yahoo e-mail has fewer buttons to simplify the experience, it will take a user directly to the inbox after logging in, and Yahoo said the underlying processes have been improved to make writing and reading messages faster. After sending a message, a user returns immediately to the Yahoo e-mail inbox, instead of seeing a "sent" screen, for instance.
 


The Yahoo Makeover is under way. Under the direction of its new CEO, Marissa Mayer, the venerable Internet company introduced on Tuesday a new design for its popular Web service, as well as new or updated mobile e-mail apps. This is the first major product redo since Mayer took over five months ago.

The e-mail redesign applies to all major platforms, including the upgraded Web version, new apps for iPhone/iPod Touch and Windows 8, and an upgraded app for Android.

In a posting Tuesday on the corporate blog, Y! Yodel Anecdotal, Mayer wrote that "you've told us loud and clear that you want fewer distractions when it comes to e-mail," with the ability to quickly login, communicate, and "get on with your day."

'Back to Its Roots'

To accomplish this, Mayer said, the inbox is more intuitive and easier to navigate, with a focus on the messages, and, she added, the look-and-feel across platforms is consistent. The new Web version will roll out to users over the next few days.

In another post on another Yahoo blog, Yahoo Mail Blog, Mail and Messenger General Manager Vivek Sharma wrote that "somewhere along the way, e-mail got a little complex," without making the user more productive. The redesign, Sharma said, is "a step towards bringing e-mail back to its roots" -- fast and easy, and, with mobile devices now ubiquitous, available anywhere.

Sharma said the experience of the revised e-mail on a large screen is "optimized for composing messages and managing your inbox," while, on a smaller screen, it's focused "on providing an experience that lets you easily monitor and triage" your mail.

The new Yahoo e-mail has fewer buttons to simplify the experience, it will take a user directly to the inbox after logging in, and the company said the underlying processes have been improved to make writing and reading messages faster. After sending a message, a user returns immediately to the inbox, instead of seeing a "sent" screen, and mail search now has auto-complete to speed up finding messages or people.

Utilizing Windows Phone 8

Attachments will appear at the top of the message, and photos can readily be added from a digital camera -- or a photo can be taken and sent on a mobile device inside Yahoo Mail. Additionally, Mail will offer a basic photo resizing tool, providing a functionality for which e-mail users have long had to use an external application.

For Windows 8 device owners, the new Yahoo Mail is designed to take advantage of the new OS's built-in features. New messages are shown in Live Tiles on the Start screen, and Yahoo Mail will be usable in either Snapped or Fill View.

Yahoo Mail is the most popular Web-based e-mail in the U.S. and the third worldwide, following Google's Gmail and Microsoft's Hotmail. But Yahoo's e-mail users dropped by 16 percent in the U.S. last month and 7 percent worldwide in October, both compared to a year earlier. Some industry observers have said this could be because of the increased use of texting by younger users, but Google's Gmail grew by 25 percent in the U.S. in November and 20 percent worldwide in October.
 

Tell Us What You Think
Comment:

Name:

John:

Posted: 2012-12-12 @ 10:15am PT
Android app is a disaster, have had to remove it 3 times in 2 days to work properly. Address book won't sync with the phone either anymore.



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Mobile Industry News
1.   OnePlus One Boasts Android Weapon
2.   Samsung: $2.2B Too Much for Apple
3.   Microsoft-Nokia Deal Closes this Week
4.   Mobile Ad Platform From Facebook?
5.   Google, Rockstar Suit Stays in Calif.


advertisement
Zebra Buys Motorola Enterprise Biz
Pays $3.45B in all-cash deal.
Average Rating:
Samsung: $2.2B Too Much for Apple
Says $38.4M more like it for patents.
Average Rating:
Google, Rockstar Suit Stays in Calif.
Judge not fooled by Apple's tricks.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tech Giants Fund Initiative To Prevent Future Heartbleeds
Can more funding prevent Heartbleed vulnerabilities in future open-source software? A new Core Infrastructure Initiative at the Linux Foundation is attempting to find out.
 
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Tech Trends | Business Intelligence | Sales & Marketing | Innovation
E-Commerce | CIO Issues | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.