Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Business Briefing Mobile Industry News Small Business Business Intelligence More Topics...
Mobile Industry News
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Windows Phone Now No. 3 Platform, Report Says
Windows Phone Now No. 3 Platform, Report Says

By Adam Dickter
February 7, 2013 2:27PM

Bookmark and Share
"BlackBerry shipments reached a new low, whereas Windows Phone based smartphone shipments reached a new high during Q4 2012," said analyst Neil Shah of Strategy Analytics. As an explanation, Shah said both Nokia and HTC, which also makes Windows phones, expanded their presence on the shelves of three out of the four top U.S. carriers.
 



BlackBerry's struggles last year may have given a boost to software giant Microsoft and its biggest hardware partner, Nokia, in the race for third place in the U.S. smartphone market, a report says.

Apple's iPhone and the range of devices powered by Google's Android operating system still hold the top spots here. But Windows Phone has pulled ahead of devices made by Canadian BlackBerry (formerly known as Research In Motion) for the first time since 2006, according to the Wireless Smartphone Strategies service of research firm Strategy Analytics.

Androids Stumble?

According to Strategy Analytics, market share for Windows Phone in the U.S. reached above 3 percent, whereas BlackBerry dipped just below 2 percent of total smartphones shipped in the fourth quarter. Apple and Android captured the rest of the market.

The Boston-based firm also saw some slippage for Android in total 2012 shipments for the first time since Android's debut in 2007, raising the question of whether the open-source platform, available on dozens of devices by numerous manufacturers, is reaching its peak. The same question was asked about iOS after sales of the iPhone 5 fell short of some Wall Street projections in the fourth quarter of 2012.

Data from Nielsen Research for the third quarter showed Microsoft with only a 2 percent market share in the U.S. compared with Research In Motion's 7 percent.

"BlackBerry shipments reached a new low, whereas Windows Phone based smartphone shipments reached a new high during Q4 2012," said analyst Neil Shah of Strategy Analytics.

As an explanation, Shah said both Nokia and Taiwan-based HTC, which also makes Windows phones, expanded their presence on the shelves of three out of the four top U.S. carriers, which actively promoted those devices.

Also, "a bunch of differentiated and high-value Nokia branded apps, services and technologies such as Nokia Drive, Nokia Music, Nokia City Lens, PureView camera, Wireless Charging, etc., helped Nokia to drive demand and capture the lion's share of those Windows Phone volumes. Nearly three out of five Windows Phones shipped in Q4 2012 were Nokia Lumia smartphones."

We asked Shah if sluggish BlackBerry sales at the end of last year may be a result of waiting for release of the updated BlackBerry 10 operating system and a new line of devices this year.

"I estimate overall very few people were really 'anticipating' for the new BlackBerry smartphones," he responded. "It was rather due to the continued nose-diving demand for the BlackBerry platform in Q4 2012 in contrast to the rising interest for devices from competing platforms."

Head-On Collision

"However, this hype for the new BlackBerry 10 has built up post-launch rather than spiking in Q4 2012 to affect BlackBerry holiday season sales."

That means 2013 should shape up for an interesting competition between the BB10-based portfolio at multiple carriers and the flagship Windows Phone devices.

"It's actually going to be Nokia vs. BlackBerry in second half of 2013," Shah concluded. "While both will actively compete with each other, they will also try to capture share away from market leaders Apple and Samsung."
 

Tell Us What You Think
Comment:

Name:





 Mobile Industry News
1.   T-Mobile Calls 'BS' on AT&T Promo
2.   Researchers Tout Battery Breakthrough
3.   Samsung Postpones Tizen Phone
4.   Verizon Throttling Data Speeds
5.   China To Call Qualcomm a Monopoly


advertisement
T-Mobile Calls 'BS' on AT&T Promo
Says 'Best Ever Pricing' is a joke.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Business Intelligence | Innovation | E-Commerce | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.