Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Business Briefing Mobile Industry News Small Business Tech Trends More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
E-Commerce
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
MS Bing Says Google Is Playing Foul with Shopping Results
MS Bing Says Google Is Playing Foul with Shopping Results

By Jennifer LeClaire
November 28, 2012 2:02PM

Bookmark and Share
"Instead of showing you the most relevant shopping search results for the latest coffee maker you're looking to buy mom, Google's new redesigned shopping vertical now decides what to show you -- and how prominently to display what product offers they show -- based partially on how much a merchant selling the product has paid Google," Microsoft said.
 


'Tis the season for aggressive marketing campaigns. After Amazon went after Apple's jugular over the iPad mini, Microsoft is going after Google's integrity with its latest ad campaign.

Bing just launched a national campaign to highlight its commitment to honest search results and to help explain to consumers what it calls the "risks of Google Shopping's newly announced 'pay-to-rank' practice."

Bing says Google shows shopping search results that are not true search results like they would see elsewhere on Google. According to Bing, the results are actually ads that are ranked, in part, by who pays the most. Google could not immediately be reached for comment.

Microsoft's Allegations

In recent weeks leading up to Black Friday and Cyber Monday, Microsoft alleges that Google quietly changed its shopping results from "Google Product Search," which represented fairly comprehensive results for products and merchants across the Web, to a pay-to-rank model called "Product Listing Advertising."

"Merchants must now pay Google to be listed in the shopping results, and how much they pay helps determine how they appear in the rankings, so now every 'result' is really just an ad. This new policy means consumers are getting Scroogled," Bing said.

That, said Microsoft, is an issue for shoppers who visit the site they have used for years, conduct what they think is a "search," and get a set of rankings that look like the objective results Google delivers everywhere else.

Meanwhile, Bing continued, the lawyers at Google Shopping are now calling results "listings." Microsoft complains that Google even call out, nontransparently hidden behind a disclaimer or buried in a footer, "Payment is one of several factors used to rank these results."

Pinging Google's Integrity

"Instead of showing you the most relevant shopping search results for the latest coffee maker you're looking to buy mom, Google's new redesigned shopping vertical now decides what to show you -- and how prominently to display what product offers they show -- based partially on how much a merchant selling the product has paid Google," Microsoft said. "Merchants can literally pay to improve their chances to display their product offers higher than others inside of Google's shopping 'search,' even if it's not necessarily better or cheaper."

Microsoft went on to decry the injustice of this alleged lack of transparency. Microsoft argued that such practices are not what consumers expect from search and it's not how the company thinks search engines should help consumers get the best prices and selection when shopping.

We asked Greg Sterling, principal analyst at Sterling Market Intelligence, for his take on Bing's "Don't Get Scroogled" campaign. He told us this is obviously a PR move to call Google out as deceptive or hypocritical.

"It probably won't generate much new usage for Bing but it may put another, incremental dent in Google's reputation," Sterling said. "There is some paid inclusion in Bing's shopping site, though most of the results are 'organic.' "
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 E-Commerce
1.   'Like' Cheerios, Give Up Right To Sue
2.   Tech Giant Alibaba Plans U.S. IPO
3.   Alibaba Earnings Boost Yahoo
4.   Mark Hurd's 5 Keys to Market Success
5.   Amazon 3D Smartphone Pics Leaked


advertisement
'Like' Cheerios, Give Up Right To Sue
General Mills policy forces arbitration.
Average Rating:
Tech Giant Alibaba Plans U.S. IPO
Frenzied interest like Facebook in 2012.
Average Rating:
Alibaba Earnings Boost Yahoo
Amid modest advertising sale gains.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Tech Trends | Business Intelligence | Sales & Marketing | Innovation
E-Commerce | CIO Issues | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.