Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Business Briefing Mobile Industry News Small Business Business Intelligence More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
E-Commerce
Register for a certification exam.
Average Rating:
Rate this article:  
MS Bing Says Google Is Playing Foul with Shopping Results
MS Bing Says Google Is Playing Foul with Shopping Results

By Jennifer LeClaire
November 28, 2012 2:02PM

Bookmark and Share
"Instead of showing you the most relevant shopping search results for the latest coffee maker you're looking to buy mom, Google's new redesigned shopping vertical now decides what to show you -- and how prominently to display what product offers they show -- based partially on how much a merchant selling the product has paid Google," Microsoft said.
 



'Tis the season for aggressive marketing campaigns. After Amazon went after Apple's jugular over the iPad mini, Microsoft is going after Google's integrity with its latest ad campaign.

Bing just launched a national campaign to highlight its commitment to honest search results and to help explain to consumers what it calls the "risks of Google Shopping's newly announced 'pay-to-rank' practice."

Bing says Google shows shopping search results that are not true search results like they would see elsewhere on Google. According to Bing, the results are actually ads that are ranked, in part, by who pays the most. Google could not immediately be reached for comment.

Microsoft's Allegations

In recent weeks leading up to Black Friday and Cyber Monday, Microsoft alleges that Google quietly changed its shopping results from "Google Product Search," which represented fairly comprehensive results for products and merchants across the Web, to a pay-to-rank model called "Product Listing Advertising."

"Merchants must now pay Google to be listed in the shopping results, and how much they pay helps determine how they appear in the rankings, so now every 'result' is really just an ad. This new policy means consumers are getting Scroogled," Bing said.

That, said Microsoft, is an issue for shoppers who visit the site they have used for years, conduct what they think is a "search," and get a set of rankings that look like the objective results Google delivers everywhere else.

Meanwhile, Bing continued, the lawyers at Google Shopping are now calling results "listings." Microsoft complains that Google even call out, nontransparently hidden behind a disclaimer or buried in a footer, "Payment is one of several factors used to rank these results."

Pinging Google's Integrity

"Instead of showing you the most relevant shopping search results for the latest coffee maker you're looking to buy mom, Google's new redesigned shopping vertical now decides what to show you -- and how prominently to display what product offers they show -- based partially on how much a merchant selling the product has paid Google," Microsoft said. "Merchants can literally pay to improve their chances to display their product offers higher than others inside of Google's shopping 'search,' even if it's not necessarily better or cheaper."

Microsoft went on to decry the injustice of this alleged lack of transparency. Microsoft argued that such practices are not what consumers expect from search and it's not how the company thinks search engines should help consumers get the best prices and selection when shopping.

We asked Greg Sterling, principal analyst at Sterling Market Intelligence, for his take on Bing's "Don't Get Scroogled" campaign. He told us this is obviously a PR move to call Google out as deceptive or hypocritical.

"It probably won't generate much new usage for Bing but it may put another, incremental dent in Google's reputation," Sterling said. "There is some paid inclusion in Bing's shopping site, though most of the results are 'organic.' "
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 E-Commerce
1.   Chief Customer Officers' Clout Grows
2.   Zillow-Trulia: Digital Ad Juggernaut
3.   Zillow Buys Trulia for $3.5 Billion
4.   Call Center Training: Tips for Success
5.   Protect Yourself from Identity Theft


advertisement
Call Center Training: Tips for Success
Hire right, role play, and keep it real.
Average Rating:
Chief Customer Officers' Clout Grows
Marketers' domination lessening.
Average Rating:
Zillow-Trulia: Digital Ad Juggernaut
Amid agent and broker unease, tension.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Business Intelligence | Innovation | E-Commerce | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.