Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Business Briefing Mobile Industry News Small Business Tech Trends More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Mobile Industry News
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
BlackBerry World: It
BlackBerry World: It's All About the Apps

By Jennifer LeClaire
January 21, 2013 2:36PM

Bookmark and Share
RIM said BlackBerry World offers several ways to browse, download, buy and manage apps. But RIM said it also offers more. "BlackBerry World will have much more than just apps -- it will now be home to videos and music as well," the company said. "BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs."
 



As it prepares for one of the biggest launches in company history next week, Research In Motion is making a branding change. RIM on Monday announced it would change the name of its app store from BlackBerry App World to BlackBerry World.

"The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond," the company wrote in a blog post. "As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps -- it will now be home to videos and music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs."

What's Inside BlackBerry World?

RIM said BlackBerry World offers several ways to browse, download, buy and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer. RIM also integrated social media features into the store, making it possible to share an interesting app with friends over BBM, Facebook and Twitter. BlackBerry users can also tap smartphones and invite friends to download apps.

Recently, RIM also announced it has implemented integrated carrier billing with more than 50 carriers for BlackBerry World. Integrated carrier billing lets customers purchase apps or digital goods on their BlackBerry smartphone, and have the purchases put directly on their regular monthly bill from their carrier.

RIM will launch BlackBerry 10 on Jan. 30 and promised a large catalog of applications across all categories, including games, productivity, social, lifestyle and leisure, multimedia and published content, as well as applications designed for business and enterprise use. RIM will also unveil the first two BlackBerry 10 smartphones at the event.

BlackBerry World Possibilities

Michael Disabato, managing vice president of Network and Telecom at Gartner, said a dying rose by any name is still losing its petals -- but he doesn't think RIM is dying.

"RIM is becoming consumer irrelevant," Disabato said. "In 10 days, we are going to find out if we are or not. We are going to find out based on what they show us if they have the potential to be consumer relevant."

RIM hopes innovations like BlackBerry Flow and BlackBerry Balance will help its cause. BlackBerry Flow is a new user experience that allows navigation across open applications and the BlackBerry Hub. With BlackBerry Flow, all messages, notifications, feeds, and calendar events come into the BlackBerry Hub. Consumers can peek into the hub with a finger gesture across the screen.

With BlackBerry Balance, personal apps and information are kept separate from work data, and the customer can switch from their personal to work profile with a gesture. The work profile is fully encrypted and secure.

"The name BlackBerry world is cool because then it's all things BlackBerry good or bad, modern or legacy," Disabato said. "They have a chance then to brand this and have people come there to find the hardware and then match the apps to the hardware."
 

Tell Us What You Think
Comment:

Name:

ver:

Posted: 2013-01-23 @ 6:50pm PT
With the release of BB10, RIM will show the world that they are the true leader in smartphones arena. I owned an iPhone. It's a good looking phone but it didn't really bring any innovative solutions. And same thing with android phones.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Industry News
1.   Samsung: $2.2B Too Much for Apple
2.   Microsoft-Nokia Deal Closes this Week
3.   Mobile Ad Platform From Facebook?
4.   Google, Rockstar Suit Stays in Calif.
5.   Google Earnings, Sales Disappoint


advertisement
Samsung: $2.2B Too Much for Apple
Says $38.4M more like it for patents.
Average Rating:
Google, Rockstar Suit Stays in Calif.
Judge not fooled by Apple's tricks.
Average Rating:
Google Earnings, Sales Disappoint
Amid persistent downturn in ad prices.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Tech Trends | Business Intelligence | Sales & Marketing | Innovation
E-Commerce | CIO Issues | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.