Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Business Briefing Mobile Industry News Small Business Tech Trends More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Press Releases
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Simply Measured Debuts Google Analytics Reporting
Simply Measured Debuts Google Analytics Reporting

 
January 22, 2013 10:36AM
Simply Measured Debuts Google Analytics Reporting, Expands Deeper into the Enterprise with Marketing Analytics for Business Users -- Company Closes $8M in Series B Funding from Bessemer Venture Partners to Pursue New Business Opportunities
 



SEATTLE -- Simply Measured today introduced new reporting capabilities for Google Analytics that help marketers address the growing disconnect between social media and web analytics, and reduce the proliferation of data silos across the enterprise.

Simply Measured's new Google Analytics reports add to the company's rich portfolio of analytics for Twitter, Facebook, YouTube, Instagram, Google+, Klout and Bit.ly, trusted by more than 50,000 users including American Express, AOL, Billboard, Edelman, Microsoft, Samsung and UFC.

Simply Measured also announced $8M in Series B funding led by Bessemer Venture Partners (BVP), with participation from MHS Capital and existing angel investors. BVP is known for investing early in cloud-based enterprise solutions like Twilio, Box, Eloqua and Cornerstone OnDemand, as well as social media innovators LinkedIn, Yelp and Pinterest. Ethan Kurzweil, a partner in Bessemer's Menlo Park, CA office, will join Simply Measured's board of directors, bringing his experience in cloud computing, developer platforms and social media technologies.

"Big data has arrived; businesses now have unprecedented access to the transactions and interactions of their customers. However, without easy access and a useable interface, that data is not actionable," said Kurzweil. "In Simply Measured, BVP recognized an elegant solution powered by superior technology. Companies no longer need to hire data scientists to turn information into insights, meaning that business intelligence is more accessible to a broader range of organizations. Simply Measured's innovative technology, in combination with a strong team and incredible market momentum, will enable more companies to act smarter-transforming business as we know it. Simply Measured is a business poised for growth, and BVP is happy to support Adam and his team."

Simply Measured's reporting-as-a-service provides a range of web analytics-driven insights, from tactical to strategic, all of which can be easily downloaded to Excel or exported to PowerPoint, including:

--Social Media Traffic Report Connect owned and earned social media engagement to website traffic, engagement and conversion.
--Twitter Traffic Analysis Track the impact of Twitter activity through the entire marketing funnel with detailed analytics down to the individual Tweet and user.
--Blog Performance Report Optimize corporate blogs and the intersection between blogging and other social media campaigns.
--Traffic Sources Analysis Attribute and compare traffic sources, including organic, paid, direct, referral and social traffic to develop goals and determine focal points.
--Landing Page Comparison Compare website content by referring traffic category, entrance segments, bounce rates, keyword analysis and engagement.
--Website Influencers Report Identify influencers who drive social engagement for your brand, as well as website traffic and conversion. Correlate Klout scores, Twitter reach and demographics with each individual's downstream impact on your website.

"It's a well-documented trend that marketers are becoming increasingly inundated with data," said Adam Schoenfeld, CEO of Simply Measured. "Our goal is to translate data into deliverables that bring analytics to life, making business intelligence more accessible and consumable for users across departments. We're thrilled to join the Bessemer Venture Partners portfolio and look forward to building on our success in the market."

To learn more about Simply Measured's Google Analytics reporting, visit http://simplymeasured.com/google-analytics.

To analyze any Google Analytics profile for free, visit: http://simplymeasured.com/free-social-media-tools. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Tech Trends | Business Intelligence | Sales & Marketing | Innovation
E-Commerce | CIO Issues | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.