Newsletters
Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Business Briefing Mobile Industry News Small Business Tech Trends More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Sales & Marketing
24/7/365 Network Uptime
Average Rating:
Rate this article:  
This Year
This Year's Cyber Monday Bigger Than Ever

By Barry Levine
November 26, 2012 10:43AM

Bookmark and Share
Shop.org also runs the CyberMonday.com Web site, which features promotions from more than 800 retailers, as well as a Deal of the Hour throughout the day. Participating stores include Sears.com, Dell Home, Kohl's, Sephora.com, QVC.com, RedEnvelope and others. Cyber Monday sales are expected to rise 12 oercent to 20 percent over last year.
 



This year's Cyber Monday promises to be the biggest yet.

According to a survey conducted by Shop.org, the industry organization that began Cyber Monday in 2005 as an online shopping event after the Thanksgiving weekend, about 129 million Americans plan to shop for Cyber Monday sales, an increase of nearly 7 million over last year. In 2010, about 106 million shopped online on this occasion. The organization estimated that about 85 percent of retailers will feature a special promotion for Cyber Monday.

Industry observers project that online holiday sales could rise by 12 percent to 20 percent this year over last year. On Black Friday -- the day after Thanksgiving, when brick-and-mortar stores kick off their holiday shopping season -- nearly 60 million Americans shopped online, boosting e-commerce over $1 billion for the first time and rising 26 percent over last year. Industry research firm comScore has projected total sales for Cyber Monday will reach $1.5 billion.

'Honed and Improved'

Vicki Cantrell, Shop.org executive director, said in a statement that retailers have "honed and improved their Web sites, mobile sites and social media outreach" for Cyber Monday. Shop.org also runs the CyberMonday.com Web site, which features promotions from more than 800 retailers, as well as a Deal of the Hour throughout the day. Participating stores include Sears.com, Dell Home, Kohl's, Sephora.com, QVC.com, RedEnvelope and others.

The continuing growth of mobile shopping is reflected in the use of smartphones and other mobile devices to take advantage of this year's Cyber Monday sales, with 14.4 percent more -- or 20.4 million -- shoppers expected to use those devices this year, compared with 17.8 million last year. In 2009, that number was only 3.8 million shoppers.

Most shoppers -- 88 percent, according to Shop.org's survey -- will use their home computers for the day's shopping, while 12.4 percent will shop from work.

'Tally-Ho'

Laura DiDio, an analyst with Information Technology Intelligence Consulting, said that it appeared the center of gravity of holiday shopping in the U.S. could be shifting toward online, "albeit somewhat slowly," as mobile devices make it easier to shop while avoiding the crush of unruly crowds.

"Thanksgiving marks the 'tally-ho' of the shopping race," she said.

DiDio told us that, even as online shopping grows every year, there are "still people who like the thrill of the hunt" in finding a sale item while physically shopping in a store.

Shop.org, a division of the National Retail Federation, was founded in 1996 and has 600 corporate members, including the 10 largest U.S. retailers. The organization began Cyber Monday in 2005 after retailers started noticing a boost in online shopping on the Monday after Thanksgiving. Just as Black Friday has become the official kickoff of the in-store holiday shopping season, so Cyber Monday has become the beginning of the online equivalent.

This year's survey was conducted on the Friday and Saturday after Thanksgiving, and polled 4,005 consumers.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Sales & Marketing
1.   Silverpop: IBM Marketing Gets Personal
2.   Twitter Unveils New Design
3.   Marketing Missteps from Samsung
4.   Mobile Ad Spend Surges to $17.96B
5.   Small Companies Pound Pavement


advertisement
Marketing Missteps from Samsung
Backlash against sexist ads, promotions.
Average Rating:
Mobile Ad Spend Surges to $17.96B
Facebook, Google drive numbers up.
Average Rating:
Small Companies Pound Pavement
Big deals come with old-fashioned work.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Tech Trends | Business Intelligence | Sales & Marketing | Innovation
E-Commerce | CIO Issues | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.