Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Business Briefing Mobile Industry News Small Business Business Intelligence More Topics...
Mobile Industry News
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Australian Police Warn Tourists: Don't Use Apple's Maps

Australian Police Warn Tourists: Don't Use Apple's Maps
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Analyst Laura DiDio said Apple "has had this expectation of being pretty much perfect" in various arenas, such as app development, which she said had been propelled by the press and "the Apple fan boys." With the serious flaws in Apple Maps, however, "Apple no longer walks on water, and Tim Cook and company still have a lot of work to do to assure customers."
 



Problems in a map application can have more serious consequences than, say, a glitch in a video conferencing app. On Monday, police in Victoria, Australia issued a warning to travelers against using the Maps app for Apple's iOS6, after it led motorists to be stranded in a national park.

The police from the town of Mildura in Victoria tested the Maps app, and confirm that it lists the town as being in the middle of the Murray Sunset National Park. This is about 43 miles from its actual location in the real world. The police advise motorists to use some other form of travel guide when venturing into the area, and they have contacted Apple to ask them to correctly identify Mildura's position.

No Water Supply

There is no water supply in the park, and temperatures can go as high as about 114 degrees Fahrenheit. The police said some motorists who used the Maps app were stranded for up to 24 hours in the Park without food or water, and had to walk for hours over dangerous terrain to get help.

The incidents and police warning are the most recent, and most dangerous so far, consequence of the much-criticized Maps apps. The company has issued a rare apology by its CEO, Tim Cook, promised that it is working to rectify the app's shortcomings, and has fired two of the executives that had oversight of Maps.

The complaints about the app, as initially released, could fill volumes. There were no public transit directions for bus or pedestrian routes, and directions could not be edited if a traveler decided to make changes while en route. There have been many reports of missing or incorrect information. By the calculation of one blogger, which compared the Apple Maps app to Google Maps, street view is missing from 41 countries, traffic information from 24, and transit information from 51.

There are many reports of incorrect identifications, such as the misidentification of the Washington Monument in Washington, D.C., and a visual depiction of freeways in Oakland, Calif., showing some parts of the roads going vertically. There have also been a variety of baffling findings, such as a search for Canada that produced "no results found" -- which appeared be fixed if Wi-Fi was turned off.

'No Longer Walks on Water'

Apple is facing several major competitors in the maps space. Nokia has adapted its years of data and experience in mapping to create a Here mapping app for iOS and other platforms, Google has a browser-based version of its popular Maps app, and the search giant is also reportedly getting a new iOS version ready for launch.

Laura DiDio, an analyst with industry research firm Information Technology Intelligence Consulting, noted that Apple "has had this expectation of being pretty much perfect" in various arenas, such as app development, which she said had been propelled by the press and "the Apple fan boys." Even after problems with AntennaGate in the iPhone 4 and the iPad 2's light leakages, she said, "the criticisms didn't stick."

But the situation with Maps could be different, she said, because in the real world, there are problems "if you make the wrong turn in the Australian outback."

As a result, DiDio said, "Apple no longer walks on water, and Tim Cook and company still have a lot of work to do to assure customers beyond just saying, 'We're working hard to fix Maps.' "
 

Tell Us What You Think
Comment:

Name:



Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.


 Mobile Industry News
1.   Screen Troubles Briefly Slow iPhone 6
2.   Samsung, B&N Partner on Nook Tablet
3.   Apple Stock Soars Ahead of iPhone 6
4.   Verizon Tops in Mobile Networks
5.   Sprint Out with Data Guns Blazing


advertisement
Sprint Dumps T-Mobile Merger
Looks to the future with new chief exec.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Samsung, B&N Partner on Nook Tablet
Fighting Kindle Fire with new device.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Business Intelligence | Innovation | E-Commerce | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.