Business News for Technology Decision-Makers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Business Briefing Mobile Industry News Small Business Business Intelligence More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Mobile Industry News / Android World Market Share Now 72%
DDoS Protection Powered By Verisign
Android Takes Nearly Three-Quarters of World Smartphone Market
Android Takes Nearly Three-Quarters of World Smartphone Market
By Barry Levine / NewsFactor Business Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
15
2012


Android is rapidly moving into a dominant market share for smartphones. That's one of the key takeaways from a new report by industry research firm Gartner.

Called Market Share: Mobile Phones by Region and Country, 3Q12, the report measured operating system by worldwide mobile device sales. It found that Google's open source platform boosted its worldwide market share an impressive 19.9 percent over the same quarter last year, to 72.4 percent. Apple's iOS is far behind in second at 13.9 percent, which is a 1.1 percent drop from a year ago.

Struggling device maker Research In Motion occupies third place with 5.3 percent, which is nearly 6 points down from 2011's third quarter. RIM will attempt to stem its rapid erosion with the release at the end of January of the new BlackBerry 10 operating system and accompanying devices.

RIM, Bada, Windows Phone

Gartner noted that, although RIM has lost market share, it has moved up the ladder from fourth to third place while Nokia's Symbian has been sinking. Additionally, the research firm said, RIM has been moving out its inventory in preparation for BB10, which helped boost sales.

Samsung's Bada platform took fourth place with 3 percent, and Symbian, which is being phased out, is fifth at 2.6. Microsoft's platform placed sixth at 2.4 percent -- only two points above "others." The report said that Microsoft's position weakened quarter-over-quarter by nearly 1 percent because the rollout of Windows Phone 8 put a damper on demand for Windows Phone 7 devices.

Ross Rubin, principal analyst with Reticle Research, said Android's broad hardware support and wide handset selection have helped it penetrate emerging markets.

'Short Trip Down'

He pointed out that those markets "have traditionally been a strength of Nokia's," but the Finnish company's position has eroded as Symbian has rapidly faded, going from 16.9 percent market share a year ago to only 2.6 percent now. Rubin told us that Microsoft and Nokia are working to broaden the range of devices available for Windows Phone 8 in order to create a wider range of inexpensive phones that might have appeal in those countries.

In the U.S., Rubin noted that BlackBerry had been the first phone adopted in the prepaid market, because "carriers liked its efficient data usage." But now, he said, the prepaid market is dominated by Android phones, which are available in an array of prices and capabilities.

Rubin also said that one of the chief challenges to growing market share is faced by both RIM and Microsoft -- the number, quality and range of applications available for a new platform. RIM will have that issue as it transitions to BlackBerry 10, and, although Windows Phone 7 "was released about two years ago, Microsoft is still trying to close the app gap with Android" and Apple for that platform, as well as for the newly released Windows Phone 8.

For smartphone makers, he said, it's "a long trip up but a short trip down."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE INDUSTRY NEWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
NewsFactor Business
Home/Top News | Business Briefing | Mobile Industry News | Small Business | Business Intelligence | Innovation | E-Commerce | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.